Are you satisfied with promoting micro SIPs for gig workers and freelancers?

Today, the mutual fund industry serves approximately 63 million investors, but a significant portion of the population still remains outside the formal investment ecosystem. Encouragingly, around 55% of SIP accounts originate from B30 locations—cities beyond the top 30 urban centres, including many Tier-II and Tier-III markets—while the remaining 45% come from T30 cities. However, despite accounting for a larger share of SIP accounts, B30 locations contribute less than one-fifth of the industry’s assets under management. Similarly, while nearly 40% of monthly SIP contributions come from B30 centres, about 60% continue to originate from T30 cities.